Friday, May 30, 2008

Clarity of Visual Design

Clarity should be the prime focus of any design for visual communication.
A Design has to Communicate effectively. It has to convey the message Clearly.

A Signage for example has to break the barriers of culture and language and convey the message clearly, communicate at a level that can be easily understood by people of various backgrounds, cultures and exposure. This realm of interpretation is mostly at a subconscious level, a paradigm that helps people to navigate and communicate in this world. This has perhaps evolved with humanity itself and is remodeled everyday by every single visual input one gets in day-to-day life. Put simply, it tells us what we are looking at.

Visual Design should focus on the 'message' and find ways to develop a solution that would comply to the laws that govern human interpretation in a visual world.

Colors for instance mean different things in different cultures. A Bride in the west is dressed in white, this symbolizes her purity, but in India a lady dressed in 'all white' is the widow. Such is the difference in the symbolism of colors in various cultures. A color scheme of a Design should therefore either surpasses cultural significance or thrive as an independent entity that has no symbolic association whatsoever.

Design therefore has the strength to remodel believes, shape perspectives, to educate, even change how we communicate. If it is designed to communicate, then it has to be 'clear'. If there was no clarity, then there was no communication.

Wednesday, January 16, 2008

Images & Words

A Series on perpetual calmness in sorrow and wandering nature of the mind


The addition of a Mascot to a theme aids in its perception. Providing a way to observe and understand. The personality of the mascot has to be aligned to the tone and character of the parent theme.


Tuesday, January 15, 2008

A Tribute

Timeless Masterpiece.

Every ride, an inspiration. An effortless drift from horizon to horizon or a
Pulverizing beat up the street, the Royal Enfield Bullet delivers.....beautifully.
Classic British Design, time tested ingenuity.

- Arun Rajeev

Red Alert

Why is this color percieved as being stronger than all the other hues ? Perhaps its the way our mind perceives it. The sign value it holds is unmistaken. Red is any of a number of similar colors evoked by light consisting predominantly of the longest wavelengths of light discernible by the human eye, in the wavelength range of roughly 625–740 nm. Longer wavelengths than this are called infrared, or below red and cannot be seen by human eyes.
Red is what you see first, everything else is only next.

Monday, January 14, 2008

Art Direction

Art Direction / Visualization for Mafi Mushkil , an Arabic - Malayalam fusion album.
Artist : Jassi Gift | Shyam



A Series based on circles. Emphasis on the beauty of anything that revolves around a point.
The most profound universal shape. Includes sphereical oval themes.
Portraying Life as a system, a cycle.



A work on the emotinal Intricacies.

Awakening of Creation


Art | Philosophy

Life is a celebration. A simple complexity, its Beauty - Mortality. Life is a Canvas on which we paint our story. Believing what we hear or see, and forgetting. Expressing thoughts, feeling every single moment, or being numb to everything. Life has more questions than answers.
The more you know, the less you understand.

To see whats in your mind, you close your eyes and open your eyes to be blinded by the vague imagery that life portrays in front of you. You are a part of this single point unverse , a single seed lying underneath the soil of culture and society. Your actions are bound by law, your dreams by your will. Growing up, only to die ? to be remembered ? to accomplish ? Asking yourselves as you move ahead, watching this show, the show must go on and it will.

Leaving my mark on this canvas called I start this wonderous journey into the unknown.

- Arun Rajeev